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Search Engine Optimisation

seo100x100Search Engine Optimization or SEO is the process of improving visibility of a web page in a search engine's "natural" or un-paid search results.
Site visibility is known to marketing experts as page ranking. The higher your page ranking the higher your page will appear in the search results. The higher you appear in the search results the bigger the chance a potential customer/target group will click on the link and visit your web page. 

There are specialists that claim that they know how to fix your page ranking with their black magic tricks. Yes they can do it if we are still stuck in 2006. Nowadays search engine algorithms use hundreds variables, use sophisticated ranking and have built in black hat tricks recognition algorithms. Using tricks to boost your page ranking will eventually harm your ranking instead of boosting it.

Black magic is not our area of expertise. Honestly we do not know how exactly Google, Bing or Yahoo ranking algorithms work, but we know what they all have a common goal - To help the human on the other side of the screen to find what he or she is looking for. That is exactly our area of expertise - humans. The more we know about them the higher we can get you in the search engine ranking.

The truth nowadays is that every profit or nonprofit organization out there is struggling for consumer's attention. Successful brands use every available channel to promote their products or services. If you are not doing it you are probably lagging behind. Your competitors are doing it for ages.

New Identity offers SEO services that will work from the very beginning and will stay functional regardless of the updates any search engine will have. Even if the search engines become more humane your page rankings will get even higher. Your website will be visible and readable for humans and robots alike.

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